The Internet is a physical thing. And it is responsible for around 4% of global emissions - more than the entire airline industry, and is growing by 5% each year. In an age when scientists are warning us that every bit of warming matters, it's time to get real about the impact of the digital world. The Lowww directory showcases websites that do care about their carbon impact without compromising on good UI and UX. Its instigators stress that actors in the digital sector should be the ones responsible for ensuring that it is sustainable by adopting practices and policies to grow an internet culture that reduces its impact on the environment, and it is as important as combatting fast fashion, intensive farming and ocean waste.
